Magazine Advert Analysis - The Verve

The background for this magazine advert, for The Verve - Love is Noise, is an image of clouds, edited with a sepia filter. The image darkens as it reaches the bottom of the advert, allowing different coloured text to be used and create variety. The sepia effect makes the advert look vintage and coincides with the singles hard copy, which is a vinyl, again creating the vintage look. The layout of the advert is quite basic with the band name and track in the middle of the advert, drawing the most attention to it. The rest of the information is at the bottom of the advert, again allowing the most important details, such as the band name and single to be in full view and unhindered by any other inormation. The colour scheme is mainly sepia, with black and white. The colours are quite subtle, no loud and bright colours are used, giving a more sombre look. Because the colour scheme is simplistic it doesn't distract the attention from the information. The shot type that was used for the image is a long shot, which gives a better idea of the location, as more of it can be seen. The image has also been edited to make the contrast in the picture more predominant, and consequently make the image look more interesting. The font size of the band is bigger than the font of the song, because the band would be more recognisable than the song, if the song is new. Both of these elements are also in black coloured text, allowing it to be more easily seen on top of the image. The song name Love is Noise, obviously has no connection with the image used, so it allows people to make their own judgements on the use of the image. The information at the bottom of the advert is about the product and the bands website. The text is smaller and seems less important because of this, but it still gives all the information needed. Here the text is white so that it stands out against the darker part of the image.

Overall the design is quite simple, yet effective as it looks interesting. I like the idea of having the band name and song in the middle of the advert, because it draws the most attention to it, and is good advertising to fans of the band, as they would see it and be interested.