Friday 14 October 2011

Magazine Advert Analysis - Laura Marling



This magazine advert is for Laura Marling - Alas I Cannot Swim, but mainly for the single Cross Your Fingers/Crawled Out of the Sea. The image on the advert is not a photo like the other adverts I have analysed but an image of a man, whose body outline is devised by drawings of plants and leaves with a poppy flower as a heart. The image take up 3/4 of the page, consequently drawing the attention to it because of its size. The image fits in with the artists natural style, and country style music, the nature used in the image represents the artist. The layout of the advert is simple, with the image above the text.This puts the focus on the image as it is the first thing consumers would see. There are 3 colours in the advert, dark green, cream and orange. The cream is a subtle colour and therefore allows the dark green and orange to mediate with each other easily, as well as stand out. As the orange colour is brighter than the green, it stands out even more such as the heart. The typography used for the information at the bottom of the advert could be considered as posh, as the style is elegant. The same font is used for the artist name, which is bigger than the rest of the text, making it stand out more, but keeping in theme with the rest of the text. The song name is in a different font, letting people know that it isn't the album or the artist but the song.

Overall the advert looks simplistic but elegant, and I like the use of fonts because it stands out on the page and looks good. I think I will use a similar layout. because I like the simplicity of the design and think it looks professional, and will look aesthetically pleasing.

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