Wednesday 21 December 2011
Sarah's Evaluation Question 1
Media Eval1
Videos reference in Scribd.
The Saturdays' 'Up' (Unable to embed)
http://www.youtube.com/watch?v=gf2vwAp2XVU
Tuesday 20 December 2011
Monday 19 December 2011
Sunday 18 December 2011
Saturday 17 December 2011
Friday 9 December 2011
Sarah's Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our video is a mixture of many different video styles, mainly illustration with some features of disjunction. This in it's self breaks conventions of videos which normally extensively stick to the features of just one of these styles. Our video also included a small amount of performance, with our solo artist lip syncing and playing the main audible instrument in the song. In our case this instrument was a guitar. An example similar to ours is Miles Kane's Rearrange video as we see him alone playing the guitar, although a guitar is obviously not the only instrument. This idea of performance is one used greatly across the music industry and not just within the indie genre.
Two vital standard conventions of all music videos are multiple locations and a variety of shots. This is something we did not do. Our reasoning for this was because the steady movement and lack of quick cutting would fit with the tempo of the song. This could have left the overall product looking almost boring however due to the movement and action we included I feel the low number of shots and cuts was not an issue.
My digipak generally broke conventions. For example many albums included an artist photo, whether on the cover or within the case. I was unable to do this and have substituted this convention for object photos, as The Vaccines did. I also broke the convention of having the artist name on the front cover. This could possibly mean that the audience is put off as most buy an album depending on who the artist is and in this case they would be completely unaware of who the album is by. One popular convention of the indie genre, most famously done by Vampire Weekend, it did meet was to have a very centred image with a large border as the front cover, with any text in a simple, bold font. This is a very recognisable and impacting style for a cover.
Our video is a mixture of many different video styles, mainly illustration with some features of disjunction. This in it's self breaks conventions of videos which normally extensively stick to the features of just one of these styles. Our video also included a small amount of performance, with our solo artist lip syncing and playing the main audible instrument in the song. In our case this instrument was a guitar. An example similar to ours is Miles Kane's Rearrange video as we see him alone playing the guitar, although a guitar is obviously not the only instrument. This idea of performance is one used greatly across the music industry and not just within the indie genre.
Two vital standard conventions of all music videos are multiple locations and a variety of shots. This is something we did not do. Our reasoning for this was because the steady movement and lack of quick cutting would fit with the tempo of the song. This could have left the overall product looking almost boring however due to the movement and action we included I feel the low number of shots and cuts was not an issue.
My digipak generally broke conventions. For example many albums included an artist photo, whether on the cover or within the case. I was unable to do this and have substituted this convention for object photos, as The Vaccines did. I also broke the convention of having the artist name on the front cover. This could possibly mean that the audience is put off as most buy an album depending on who the artist is and in this case they would be completely unaware of who the album is by. One popular convention of the indie genre, most famously done by Vampire Weekend, it did meet was to have a very centred image with a large border as the front cover, with any text in a simple, bold font. This is a very recognisable and impacting style for a cover.
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