Magazine Advert Analysis - Black Sheep

This magazine advert is for the Black Sheep album - A Wolf In Sheep's Clothing. The image is simple, only being a field, with stationary and moving sheep. The image works well for the advert, because it links in with the band name Black Sheep. The sheep in the image are a direct link to the band and the field helps to create the atmosphere of nature, a habitat in which you would expect to find farmyard animals such as sheep. The image is also blurred out at the top of the advert, meaning the focus of the advert is on the text on the left hand side and the lone sheep in the bottom right corner. This means that the information is more noticeable to possible consumers of the album, and fans of the band will make the connection when they see the sheep and the band name. The image had also been edited to make it look quite light, giving the impression of a cold winters morning, a time in which you would expect to see sheep huddled together as they are at the top of the advert. This would consequently make the lone sheep look like an outsider, something which again links to the band name Black Sheep, as black sheep are not a common sight, and will therefore could be considered to be an outsider, like the sheep in the image. The colours used for the font are black and red, meaning that they stand out against the image easily, and draw the eye. Having the single name in red whilst the rest of the text is black again helps it to stand out against everything because it is the only red thing. This single could also be a well known single, and consequently people who have heard the song, but wouldn't recognise the band would be more interested. This could again link into the idea of isolation, as it is the only thing on the advert like it, making it unique. The shot used for the background is a long shot, allowing more information to be given about the location of the image. The typography in the advert is quite simple, the spacious text is used for the main information, which is in a smaller size. A different font is used for the band name, making it stand out, and it is also the biggest font on the advert, meaning the information of the artist will be seen easily by fans. The single track is again in a different font, maybe to show that it is a song from the album, and to pique the consumers interest.

Overall, I like how the image focuses mainly on the right hand side and has the text on the left hand side because it makes the advert look evenly proportioned, and lets all the information be seen easily and clearly. It also doesn't focus the attention on one particular thing as much, another aspect which I like. From this advert I would take how the image has been used, because I think it works well with the text and look professional.