Final Location

After sending emails to two establishments we recieved the following replies:

Although we could use both rooms, they both were inconvient for us, as days and times to film would have been hard to plan and we couldn't find anyone from the university who would be willing to book the room for us in their name. Because of this we decided to use the same fields that Sarah used in her AS coursework.

Shot Schedule

Shot Schedule

Star Image

Star Image

The audience will feel an emotional affinity with our artist, Oliver, as they will be able to relate to him making it easier for them to form an attachment. Oliver will act and dress like our audience making him easier to relate to as they will see some of themselves in the artists persona. This in turn will create a loose attachment between the audience and Oliver, because the likeness between both the parties makes the audience feel closer to the artist, allowing the emotional affinty to grow.

Self idenification will be possible to the audience in our music video, as the male audience members will be able to relate to the way Oliver acts. For example, Oliver plays the guitar in the music video, and those male audience members who can play the guitar would be able to imagine themselves playing the guitar in the same setting as Oliver. For the female audience they would be able to relate to one of our three female extras. The final female extra who recieves a rose from Oliver would be easy for the female audience to identify themselves with, as most teenage girls will have imaged being 'romanced' by a guy at some point, and this is what is depicted in the video. Consequently both genders in our audience will be able to idnetify themselves with our first female extra, the waitress. Those in our target audience who have a job that they don't like or are miserable in, will relate to the 'miserable waitress' who serves Oliver.

As we are generally keeping the same style throughout the music video for both the extras and Oliver, it would be easy for both genders of our audience to imitate the style, the males copying Oliver's style and the females imitating the last two extras dress. Oliver will come across as quite laid back in the music video, and this should help our audience to project his character from themselves.

Risk Assessment

Falls
Hazard: Falls of men and equipment
Severity: Medium
Likelihood: Medium
Persons at risk: Artist, 3 extras and crew (Liana and Sarah). Camera equipment.
Precautions: Keep floor clear and stabilise all equipment.

Props
Hazard: Damage to props and cast and crew
Severity: Medium
Likelihood: High
Persons at risk: Artist, 3 extras and crew (Liana and Sarah). Furniture, Instruments.
Precautions: Secure all props.

Tripping Hazards
Hazard: Falls of cast and crew
Severity: Medium
Likelihood: Medium
Persons at risk: Artist, 3 extras and crew (Liana and Sarah).
Precautions: Keep the floor clear.

Burns from Lighting
Hazard: Burns of cast and crew
Severity: Medium
Likelihood: Low
Persons at risk: Artist, 3 extras and crew (Liana and Sarah)
Precautions: Let the equipment cool down before touching.

Snow Patrol

Snow Partol's music video for their song Chasing Cars, includes the type of editing we wish to use for our own music video. Instead of using cuts like most music videos rely on, to have a close up of the artists face the camera zooms in, which is what we plan to do throughout the video. The camera also tracks the artist throughout the video, an element we have included in our own ideas as we think it fits better with the slower pace, such as Chasing Cars.

Representation

As we are doing an illustration video the main representation is of the lyrics. Most of the actions we have included such as dancing, a cafe and the coloured lights are drawn from the lyrics. Another main representaion is of our artist. He is portrayed as a stereotypical single 'lad', a bit of player. A behaviour great publicised through celebrities and the increasingly popular fake reality shows such as Made in Chelsea, which refers prefusely to 'the game'. This representation fits in with Laura Mulvey's theory of the male gaze as our artist is surrounded by attractive women and is interest in them all. However Oliver is also presented to be quite chivalrous and old fashioned with girls, create a binary opposite. Our setting of a field is in keeping with a stereotypical link between folk and acoustic indie and natural elements. This creates a well known representation of our genre, which will appeal to our audience.

Theorists

Our music video includes theorists such as Laura Mulvey, who is the theorist of the male gaze. The three female characters in our music video, alongside our male artist, portray different types of women. The first female shown in the video is the female waitress, who will appear quite miserable and down trodden. Although we are looking to make the character almost 'unattractive' and wear 'frumpy' clothes, she will still fit in with the male gaze, and appeal to the male audience. The next female in our video is the dancer, who will waltz with our artist. The dancer will be wearing a pretty and sophisticated dress, which will imply slight elegance. The female will inspire admiration in other women and will be judged as someone to aspire to be like. For males, the female will be shown as attractive, but not as a 'sexual object of desire', as will be projected for our final female character also.

Another theorist that will be relevant to our music video is Claude Levi-Strauss and the idea of binary opposites. Our artist in the video could be considered in two different ways; the old fashioned gentlemen, and the modern 'lad'. The actions that our artist takes, such as giving the girl a rose and waltzing, are stereotypically old fashioned ways of courting a woman. However, our artist moves through women quickly, as when he's finished dancing with one, he moves on and gives a rose to the next, which portrays him as a modern day guy, and the idea of dating more than one person. The two concepts are completely different to each other, making them binary opposites, but both are present in the character our artist plays.