Star Image

Star Image

The audience will feel an emotional affinity with our artist, Oliver, as they will be able to relate to him making it easier for them to form an attachment. Oliver will act and dress like our audience making him easier to relate to as they will see some of themselves in the artists persona. This in turn will create a loose attachment between the audience and Oliver, because the likeness between both the parties makes the audience feel closer to the artist, allowing the emotional affinty to grow.

Self idenification will be possible to the audience in our music video, as the male audience members will be able to relate to the way Oliver acts. For example, Oliver plays the guitar in the music video, and those male audience members who can play the guitar would be able to imagine themselves playing the guitar in the same setting as Oliver. For the female audience they would be able to relate to one of our three female extras. The final female extra who recieves a rose from Oliver would be easy for the female audience to identify themselves with, as most teenage girls will have imaged being 'romanced' by a guy at some point, and this is what is depicted in the video. Consequently both genders in our audience will be able to idnetify themselves with our first female extra, the waitress. Those in our target audience who have a job that they don't like or are miserable in, will relate to the 'miserable waitress' who serves Oliver.

As we are generally keeping the same style throughout the music video for both the extras and Oliver, it would be easy for both genders of our audience to imitate the style, the males copying Oliver's style and the females imitating the last two extras dress. Oliver will come across as quite laid back in the music video, and this should help our audience to project his character from themselves.