Theorists

Our music video includes theorists such as Laura Mulvey, who is the theorist of the male gaze. The three female characters in our music video, alongside our male artist, portray different types of women. The first female shown in the video is the female waitress, who will appear quite miserable and down trodden. Although we are looking to make the character almost 'unattractive' and wear 'frumpy' clothes, she will still fit in with the male gaze, and appeal to the male audience. The next female in our video is the dancer, who will waltz with our artist. The dancer will be wearing a pretty and sophisticated dress, which will imply slight elegance. The female will inspire admiration in other women and will be judged as someone to aspire to be like. For males, the female will be shown as attractive, but not as a 'sexual object of desire', as will be projected for our final female character also.

Another theorist that will be relevant to our music video is Claude Levi-Strauss and the idea of binary opposites. Our artist in the video could be considered in two different ways; the old fashioned gentlemen, and the modern 'lad'. The actions that our artist takes, such as giving the girl a rose and waltzing, are stereotypically old fashioned ways of courting a woman. However, our artist moves through women quickly, as when he's finished dancing with one, he moves on and gives a rose to the next, which portrays him as a modern day guy, and the idea of dating more than one person. The two concepts are completely different to each other, making them binary opposites, but both are present in the character our artist plays.