Other Covers

Both these album covers have the artists face hidden, or turned away from the camera, which is an element I included in my digipak. Although it doesn't show the artists face, you still have an idea about who the artist is and it creates an ambiguous feel to the cover and consequently, makes the whole product more interesting.

Peer Feedback For Digipak

'I like the continuous font used, it's clear and bold. There's a lot of colour used which I like a lot, but as I think of 'Peaceful People' I think of a softer more pastel coloured scheme. I like the landscape type shots used. Is there an image you're using on the disc tray part? Maybe just annotate that if you haven't already. Looks really good! :) '


The feedback I received for my digipak draft I was really pleased with, as my idea was well received. The font was easy and clear to read and continuous throughout the whole digipak, an aspect that was liked by our target audience. For my colour scheme it was suggested that I use more softer colours to coincide with the idea of peace, so I will try and incorporate pastel colours, probably on the inside of my digipak. For the disk tray, I haven't decided whether I will use an image or put my credits there, so this is something I will have to consider.

Record Company

Peer Feedback For Video

'I think that the quality of the footage is really good, more effective when the background is more blurred, such as the footage around 1:40, which looks really professional, especially with the slight hand held camera. The effects of the colours look really effective, I think you should incorporate more of that so that there's a continuity maybe. I think that constructive criticismwise, you should try and match up the lip syncing a bit tighter, also, the slight jump cuts between similar shots could maybe be more continuous or change the location? I think that the video has a really good raw quality, and after tightening it up a bit, would look brill.'


'Firstly, I think that the artist fits the song a lot more when he's just wearing the shirt and tie- The hoodie looks a little bit too scruffy! I also like the pink/green effects as it make sit look interesting- however I do agree with maybe changing the artist as Sam just doesn't fit with the genre so much. I like the shots that he walks across without the camera panning too much- it makes it look very professional, and him looking into the camera quite a lot really works. As long as the editing is maybe a bit more fluent and flowing this is reeeeeeally good!'

Overall the feedback we received in the comments was really positive, as people liked our idea and the effects we used in the video. The way the artist acts in the video was also praised, so we will keep that element when we re film. The blurred backgrounds were also thought to look professional as were the shots were the artist walks along without the camera panning a lot, so we will definitely consider these shots when we film our final video. We have been advised to change our artist and improve on the lip syncing - something which we were already considering, as the artist in the video was only a temporary. Another piece of advise we received was that our editing needs to be more fluent and tighter, something that was a problem because of the way we filmed our shots, which we have already thought about when editing our draft and have considered ways of which we can stop this for our final video. We will also set up our location earlier than we did before, so we won't have to wait for our props to be delivered and therefore will have more filming time, which is crucial because we won't have as much daylight as we did for our draft.

Filming Schedule

We're planning to get all our filming done during next week, leaving us an extra week between the filming and the deadline, in case we need to re film any parts of the video, or if our artists isn't available during next week.

Record Label

The record label I have decided to use for my digipak is Polydor Records which is a German company, but is located in the UK and its parent company is Universal Music Group. Some of the artists signed by Polydor are: Duffy, Snow Patrol, James Morrison, Weezer and Kate Nash.  I have decided to use this company because it has a variety of artists and I like the diversity. It is also a well known company containing well known artists, which would make our artist seem more professional if he is part of the company.

Draft Thoughts

The draft video for our music video didn't turn out as we had hoped it would, mainly due to lack of time. Here are some ideas that I think need to be addressed:

• The artist needs to be changed as the artist we used as a replacement, didn't work out very well as he didn't know the song, so found it hard to lip sync in time and didn't know how to play the guitar, which meant his playing didn't look very convincing.
• We need to have more filming for the beginning part where the artist walks, as we didn't have enough and therefore we had to try and make up the time with different clips.
• I think that the waitress needs to be the actual actor we wanted, but who wasn't available, because the clothes wearing in the draft didn't look right, consequently not portraying the character very well.
• We also had some problems with keeping the same shot, as we moved around a lot to always have the artist in the shot, so when we film we will keep the camera in the same place and sort out where the artist will walk so he is always in the shot.
• The tripod was also quite difficult to work with, so next time we will use a tripod of our own which is for still cameras rather than video cameras.
• The filming should also be done in sequence, so it is easier to understand where the artist should be and where we finished filming.
• The artist should not be able to move from the spot which we finished filming the shot, because otherwise it is difficult to have them standing in the exact same spot again.
• Finally, we should play the song whilst we are filming, which we did sometimes during the draft, as it helps everyone to know how long things last for and is useful for the artist when he lip syncs.