First Draft Video Feedback

Some of the feedback we received from our media teachers was as follows:

• wobbly camerawork - this was due to our camera not fitting properly on the tripod we borrowed, so to counteract this we are using one of our own tripods.
• guitar playing - our artist didn't look real when he was playing the guitar, but we have changed our actor to someone else who can already play the guitar and will consequently be able to play it convincingly.
• closer shots - some of our shots were too far from our artist, such as our beginning and end shots, so we will move the shot closer to our actor to gain more detail. It will also mean that our shots are better framed, which was another problem we had.
• no zooming - our use of the zoom out in our video wasn't liked as it wasn't used very often so we will try to use it more or cut it out.
• awkward dancing - the dancing in the first draft was thought to look awkward, possibly because our actor didn't know what he was doing.
• costume change - it was suggested that when our artist changes his jacket that the second jacket should be obviously different from the first otherwise the action seems pointless.
• party poppers - although the idea was liked, the way we carried out the action needs to be changed to gain the full effect.
• lip syncing - the lip syncing of our actor wasn't very convincing as he didn't know the song and therefore found it hard to get the words and rhythm right.
• the waitress - the clothes that were worn by the actress didn't make it obvious that they were supposed to be a waitress, so next time we will only wear black and white clothes.

Ancillary Feedback

Digipak Draft
The draft of my digipak got 5 out of 10, which works out at a level 2. The idea is 'promising' with an effective front, back and left cover. All of the problems on the outside pages are purely that I've not included some elements, such as a barcode, the artist name and a record company logo. I also need to remove the track numbers. These elements can easily be added but I will have to do some research into, which record company I will use. On the inside pages there were a few problems with the images And frame I have used. The colours I have made the images are very dark which greatly contrasts will the camera I have used on the front cover. Being a camera from the 70s the images should reflect this retro camera. A suggestion I've been given is to use either of the iPhone apps Hipstamatic or Instagram to manipulate the colours, both of which I have.

Magazine Advert Draft
This got 9/10, which is a level 4. The main issue with this was the layout and how I was spacing the objects on the page. This can be easily combatted for my final piece by opening the grid on Photoshop to allow me to line up all the elements. Another issue was that, again, I haven't included a record company logo. When I have decided on a record company I can add this on to the page, conventionally they are placed at the bottom.

Digipak Draft Feedback

Moll commented on my draft digipak saying: 'I like the similar images used on the inside of the digipak, it looks neat and obviously symmetrical with a change of detail that would attract attention. The block font looks good, maybe on the very back at the bottom of the track list, have some small print so it looks more 'real'? Just an idea :)'


This feedback is very positive commending the my layout and typography, which was the main focus of my digipak. I think Moll's idea of adding small print to the back cover is really good as it will give  more genuine look to the cover. I will place this text alongside my chosen record company logo.

Peer Feedback For Digipak

'I like the continuous font used, it's clear and bold. There's a lot of colour used which I like a lot, but as I think of 'Peaceful People' I think of a softer more pastel coloured scheme. I like the landscape type shots used. Is there an image you're using on the disc tray part? Maybe just annotate that if you haven't already. Looks really good! :) '


The feedback I received for my digipak draft I was really pleased with, as my idea was well received. The font was easy and clear to read and continuous throughout the whole digipak, an aspect that was liked by our target audience. For my colour scheme it was suggested that I use more softer colours to coincide with the idea of peace, so I will try and incorporate pastel colours, probably on the inside of my digipak. For the disk tray, I haven't decided whether I will use an image or put my credits there, so this is something I will have to consider.

Peer Feedback For Video

'I think that the quality of the footage is really good, more effective when the background is more blurred, such as the footage around 1:40, which looks really professional, especially with the slight hand held camera. The effects of the colours look really effective, I think you should incorporate more of that so that there's a continuity maybe. I think that constructive criticismwise, you should try and match up the lip syncing a bit tighter, also, the slight jump cuts between similar shots could maybe be more continuous or change the location? I think that the video has a really good raw quality, and after tightening it up a bit, would look brill.'


'Firstly, I think that the artist fits the song a lot more when he's just wearing the shirt and tie- The hoodie looks a little bit too scruffy! I also like the pink/green effects as it make sit look interesting- however I do agree with maybe changing the artist as Sam just doesn't fit with the genre so much. I like the shots that he walks across without the camera panning too much- it makes it look very professional, and him looking into the camera quite a lot really works. As long as the editing is maybe a bit more fluent and flowing this is reeeeeeally good!'

Overall the feedback we received in the comments was really positive, as people liked our idea and the effects we used in the video. The way the artist acts in the video was also praised, so we will keep that element when we re film. The blurred backgrounds were also thought to look professional as were the shots were the artist walks along without the camera panning a lot, so we will definitely consider these shots when we film our final video. We have been advised to change our artist and improve on the lip syncing - something which we were already considering, as the artist in the video was only a temporary. Another piece of advise we received was that our editing needs to be more fluent and tighter, something that was a problem because of the way we filmed our shots, which we have already thought about when editing our draft and have considered ways of which we can stop this for our final video. We will also set up our location earlier than we did before, so we won't have to wait for our props to be delivered and therefore will have more filming time, which is crucial because we won't have as much daylight as we did for our draft.

Draft Thoughts

The draft video for our music video didn't turn out as we had hoped it would, mainly due to lack of time. Here are some ideas that I think need to be addressed:

• The artist needs to be changed as the artist we used as a replacement, didn't work out very well as he didn't know the song, so found it hard to lip sync in time and didn't know how to play the guitar, which meant his playing didn't look very convincing.
• We need to have more filming for the beginning part where the artist walks, as we didn't have enough and therefore we had to try and make up the time with different clips.
• I think that the waitress needs to be the actual actor we wanted, but who wasn't available, because the clothes wearing in the draft didn't look right, consequently not portraying the character very well.
• We also had some problems with keeping the same shot, as we moved around a lot to always have the artist in the shot, so when we film we will keep the camera in the same place and sort out where the artist will walk so he is always in the shot.
• The tripod was also quite difficult to work with, so next time we will use a tripod of our own which is for still cameras rather than video cameras.
• The filming should also be done in sequence, so it is easier to understand where the artist should be and where we finished filming.
• The artist should not be able to move from the spot which we finished filming the shot, because otherwise it is difficult to have them standing in the exact same spot again.
• Finally, we should play the song whilst we are filming, which we did sometimes during the draft, as it helps everyone to know how long things last for and is useful for the artist when he lip syncs.

Digipak Feedback

For my digipak, I was told that I need to make some changes mostly on the artists name. I'm thinking of moving the name to the back of the digipak, and filling in the letters of the artist like I have on my album name, as well as removing the white box behind it. I'm also thinking of changing two of my images into better ones, or maybe photoshopping one and changing the other. I need to include more professional elements such as a record company logo and the credits.

For my advert I firstly need to use my own photo for the background. I will also change the colour of my stars to yellow rather than the green, and just have NME underneath rather than NME music magazine. The text at the bottom of the advert will be made smaller to look more professional.

Pitch Feedback

The positive feedback we have received is that our artist name is good and the editing ideas we have come up are good and will fit with the genre of the song we have chosen. The images we have used in the pitch are to demonstrate our genre and the style of our artist and rather than it being 'incredibly indie', it is 'stereotypically indie' which we and some others feel is clearly reflected. Two people said our age range of 16-19 is too low and in hindsight we do agree and have decided to change it to 16 - 30, which will be adjusted on our audience profile.